Smart Marketing Expert

I have decided to cover the basics of Internet marketing terminology. It is a dry sometimes with all the terminology jargon, but please bear with me.

Advertising Metrics covers

click-through .. Process of clicking through an online advertisement to the advertiser’s destination

click-through rate (CTR) .. Average number of clicks per hundred of ad impressions, expressed as a percentage

conversion rate ..Percentage of visitors who take a desired action

cost-per-action (CPA) .. Online advertising payment model in which payment is based on qualifying actions such as sales or registrations

cost-per-click (CPC) .. Cost equivalent paid per click-through

CPM .. Cost Per Thousand of impressions

customer acquisition cost .. Cost associated with acquiring a new customer

hit .. Request of a file from a Web server

impression .. Single instance of an online advertisement being displayed

page view .. Request to load a single HTML page.

pay per click (PPC) .. Online advertising payment model. Payments are on qualifying clicks

pay per lead (PPL) .. Online advertising payment model. Payment is based on qualifying leads

pay per sale (PPS) .. Online advertising payment model. Payment is based on qualifying sales

site stickiness .. Amount of time spent at a site over a given time period.

unique visitors .. Individuals who have visited a Web site at least once in a fixed time frame

Web site traffic .. Amount of visitors and visits that a Web site receives

No I am not converting this blog to French, just borrowing a word.  I was having some issues with the old version of word press that this blog was running. The recreation process takes a while longer than you would have thought. Here it is, a new and improved Smart Marketing Expert blog. The finished product is shortly. Determining which logo that should stick with. The name button or the plain button

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The next one is the button one, plain and simple

Which one do you like best for a logo.

Cheers

I started this blog a few years back when I bought this domain. I had let it just stay out on the information super highway. That was a while back. Well anyway I am cleaning it up and going to start putting a lipstick on this pig to see how it will further develop. Thank you all 206 that has sign up to get notified when this blog updates.

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It has been a few month now that the .ME domain has been sold via the URL providers. The very first week domain sales of the .ME domain went through the roof. Selling hundreds of thousands of the .ME domain. The next day after the first available sales date the .ME urls were showing up everywhere for sale. Now that the dust has cleared and all the choice .ME domains have been bought and some re-sold, I am interested in what kind of luck with your search engine marketing efforts and ranking your website in the search engines. For those that buy the same name with every domain extension, would be fun to see how they compare to the .net .com .org .biz .info or any others.

What I am looking for:

Comment your URL;

Then gives me stats and description and or keywords that you are trying to rank in.

After the comments I will summarize in a post. Feel free to post all of your .ME domains.

Sorry for the delay on blogging. Lots of things going on………

Using an Internet based marketing practice that promotes another business rewards is an affiliate. You get paid for bringing visitors or customers to a affiliate’s sites. We like making money. Affiliate marketing uses alot of regular advertising methods. Generating the most traffic to your affiliate marketing site or link, one uses organic search engine optimization, published product or service reviews, search engine marketing, paid search engine marketing, email and press release marketing.

In the affiliate industry there a number of different types of companies and individuals that are using this as internet marketing of their sites/products. Some of the affiliate network types are you and me, affiliate management companies, many third-party vendors, publishers, and large corporate outfits that need the promotion of their products and services with affiliate partners. That is cool, they click, they buy and you get paid without handling or warehousing the product.

A brand is a collection of images and ideas representing your business. Your brand and brand equity have become increasingly important components of culture of the consumer and the economy. The images of your business are concrete symbols such as a name, logo, slogan, and design scheme.

Branding is a fancy business word that is becoming more and more used in your everyday business meetings. A brand is a symbolic embodiment of all the information connected to a company, product or service. Your brand will serve to create associations and consumer expectations among products made by a producer. A brand often includes an explicit logo, color schemes, symbols, and fonts developed to represent implicit values, ideas, and even personality.

Branding is used by big corporations including design, package and partnerships. Most specialize in creating product brands that increase sales, market share, customer loyalty, and brand valuation. Famous brands include FedEx, UPS, and AT@T just to name a few. It is good to have a logo and use it on all promotion, website pages, blog posting, twitter, blog commenting and on anything else that is related to you or your business on the internet. Other will relate the logo to your business. Consumers are very visual.

Smart Marketing Expert

Drawing in customers or views is done with link bait, content or ads. Just joking about the content part . Anyway you see ads in newspapers, magazines, billboards, and they are riddled all over the Internet. The form of communication of a message, Advertising, is typically attempts to persuade potential customers to purchase, read, click-on or to consume more of a particular brand of product or service. Bloggers want their readers to read more. It is nice to have lots of page views.

Most advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of “brand image” and “brand loyalty”. For link bait purposes, advertisements and links sometimes embed their persuasive message with factual information. Sometimes in advertising the truth is stretched beyond normal logic of most carbon-based life forms. Television, radio, the Internet, websites, blogs, cinema, magazines, newspapers, video games and billboards are used to deliver your advertising messages. Advertising is often placed by an advertising agency on behalf of a company or other organization. These in internet speak can be from affiliate advertisers.

A way to measure advertising effectiveness is known as ad tracking. This tracking of research methodology measures shifts in target market perceptions about the brand and product or service. These shifts in perception are plotted against the consumers’ levels of exposure to the company’s advertisements and promotions. The purpose of Ad Tracking is generally to provide a measure of the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising executions or creative.

Advertising can be seen as necessary for economic growth

This is the topics that will be discussed on Smart Marketing Expert. The following list of on-going topics of discussion. This is living, breathing growing list, If I missed something please let us know and I will update under Marketing 101.

Advertising and Branding
Affiliate Marketing
Article Marketing
Business Marketing
Cause Marketing
Communications
Community Marketing
Customer Relationship Management
Database Marketing
Digital Marketing
Direct Response Marketing
Distribution to Business
Diversification Marketing Strategy
E-mail Marketing
Event organization
Experiential marketing
Field marketing
Four P’s – Marketing Mix
Global marketing
Industrial marketing
Influencer Marketing
Integrated Marketing Communications
International marketing
Internet marketing
Lead Generation
Market Analysis
Market Environment
Market Research
Marketing Effectiveness
Marketing Mix Modeling
Marketing plan
Marketing strategy
Marketing Warfare Strategies
Mobile Marketing
Neighborhood marketing
Offensive Marketing
Product marketing
Professional selling
Public relations
Relationship Marketing
Retailing
Rural Markets
Search Engine Marketing
Social Influence Marketing
Strategic management
Telemarketing
Word of Mouth

Marketing can be seen as a highly creative industry that includes advertising, distribution and selling. In marketing we anticipate getting and keeping customers. SME would like to have everyone as a reader or customer.

Marketing is an daily process of planning and executing your marketing mix. The current marketing mix consist of your Product, Price, Place, Promotion. These 4 P’s will be covered.

Reference Marketing 101

I have noticed that after you SEO your site the best of your ability, with in a few months you have to change a gain to keep on top. With Marketing, getting the best results comes with consistance, done on a daily basis, in your search engine marketing, social media marketing, link generating and other forms of marking your website.