Advertising Metrics
Posted by SmartMarketingExpert.com in Internet Marketing TerminologyI have decided to cover the basics of Internet marketing terminology. It is a dry sometimes with all the terminology jargon, but please bear with me.
Advertising Metrics covers
click-through .. Process of clicking through an online advertisement to the advertiser’s destination
click-through rate (CTR) .. Average number of clicks per hundred of ad impressions, expressed as a percentage
conversion rate ..Percentage of visitors who take a desired action
cost-per-action (CPA) .. Online advertising payment model in which payment is based on qualifying actions such as sales or registrations
cost-per-click (CPC) .. Cost equivalent paid per click-through
CPM .. Cost Per Thousand of impressions
customer acquisition cost .. Cost associated with acquiring a new customer
hit .. Request of a file from a Web server
impression .. Single instance of an online advertisement being displayed
page view .. Request to load a single HTML page.
pay per click (PPC) .. Online advertising payment model. Payments are on qualifying clicks
pay per lead (PPL) .. Online advertising payment model. Payment is based on qualifying leads
pay per sale (PPS) .. Online advertising payment model. Payment is based on qualifying sales
site stickiness .. Amount of time spent at a site over a given time period.
unique visitors .. Individuals who have visited a Web site at least once in a fixed time frame
Web site traffic .. Amount of visitors and visits that a Web site receives
Tags: Advertising Metrics
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